Business News Daily – Big Data: What Does Your Business Really Need?

(Originally posted in Business News Daily)

As a business owner in the modern world, you’ve probably heard a lot about Big Data in recent years. Maybe you’ve even started using it to inform your business decisions. But because of the enormous volume of data being generated every day, it’s difficult to know if you’re really using it effectively.

“Every industry vertical today is opening up to the Big Data world,” said Anil Kaul, the CEO of intelligent analytics company Absolutdata. “Small businesses … have started leveraging a combination of in-house and third-party technologies for developing a 360-degree view of their customers using data coming from multiple sources. However, the main challenge … is to determine which data to really focus on and how they can extract the real value from that data.”

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