By Mike Montgomery
When Google rolled out its fiber business in 2012, it was an appealingly easy solution for a difficult situation. Like a fairy godmother solving all of our problems with a sweep of her wand, Google was going to bring blazing fast 1 gigabit speed to homes across the country and, for as little as $70 per month, people were going to get access to Autobahn speeds previously only dreamed of on our American Superhighway.
With its fat wallet of cash, Google seemed well-positioned to do the expensive work of buying failed municipal broadband networks as well as building some of their own new networks, tearing up roads and sidewalks and laying its fiber in select neighborhoods. Kansas City, where Google piloted the fiber program, suddenly seemed poised to become the next internet startup hotspot.
But now it turns out the task was too much even for Google. The Wall Street Journal is reporting that Google’s parent company, Alphabet, is “rethinking” its fiber rollout plans in the face of mounting costs. Confronted with the reality of today’s regulatory environment, the company appears to now be leapfrogging the morass entirely, jumping ahead to advanced wireless technologies – which could deliver speeds up to 10 gigabits per second – viewed by many as the broadband “game changer” for connectivity and speed.
Google Fiber is a well-intentioned idea. We need more people to have better internet access so they can get the most out of the growing digital economy. Work is increasingly being done over the internet as companies move to cloud technology. Even applying for a job now usually requires internet access. Watching TV, shopping, and connecting with loved ones are all things increasingly being done online. Those who don’t have access or are operating from networks in need of modernization are at a severe disadvantage in today’s digital world.
But as Google is discovering, laying new miles of fiber is far from easy.
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