By: Tim Sparapani
Today, we are closer than ever to that dreamy, sci-fi-ish reality of being able to watch anything we want, whenever we want, wherever we want on the device of our choosing. Services like Netflix NFLX -3.39%, Amazon and Hulu (also known as online video distributors, or OVDs) have made apps the norm for streaming video. And thanks to apps from pay-TV providers, and from programmers like DirecTV’s Sunday Ticket, HBO GO, WatchESPN and FXNOW, many “TV” viewers can use their cable, satellite or IPTV subscriptions to watch shows on any device in any way they like.
So what exactly is broken about this system? Most viewers would say nothing. There’s fantastic content available 24/7, and it’s more convenient than ever to consume. This sounds like a complete win for consumers in an era that is undoubtedly television’s golden age 2.0.
The emergence of the iPhone ushered in the era of the app, which was heartily embraced by consumers. We now live in an app-based society where the majority of our lives happen online. Food delivery via telephone has gone the way of the dodo; today we can push a few buttons and order from Postmates or DoorDash instead. No longer do we need to stand on a street corner and flag a taxi, as Uber and Lyft have got us covered. If you’re a music fan, nearly gone are the days of buying and spinning CDs; today a slew of apps stream your favorite artists or help you discover new ones. And television is becoming no different. There is a way to deliver television content without the need for a box. Even Apple AAPL -2.86%’s Tim Cook calls apps “the future of television.”