Larry Downes and Paul Nunes, authors of the seminal book Big Bang Disruption, which details how to strategically navigate our digital world, wrote that every industry is ripe for disruption, even an industry that is currently disrupting another industry. For example: ridesharing.
Ridesharing has caught fire in the U.S. Want to catch a ride in an open seat in someone’s private vehicle? It’s as simple as tapping your smartphone app.
Competition is alive and well in the rideshare industry. In alphabetical order, the three dominant players in the game are Lyft, Sidecar and UberX. Each differentiates itself in its own unique way. I frequently use all three services.
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