There’s a basic recipe behind the rolling success of food trucks in California: hard times, hot food and a generous sprinkling of wireless technology.
Opening a brick-and-mortar restaurant has always been a high-risk, high-overhead venture. It became even more so as tough times and tight money followed the economic downturn. But with the low overhead and limited capital needed to operate a food truck, budding restaurateurs took a second look at mobile food operations. The recent booming success of food trucks is the latest prime example of how entrepreneurs and small businesses are using reliable wireless connectivity and the ever-growing menu of wireless gadgets to innovate and compete with their larger rivals. If you want a taste of the haute mobile cuisine scene, just hop in your car. You can’t miss it.